Protecting Your Business Using an Intellectual Property Strategy
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A majority of the value in your business comes from intangibles. Regardless of the size of your business and the industry you are in there is intellectual property (IP) that plays a large role.
Don't know what IP is or where it can be found in your business? That is ok. Join us to learn what IP is, the value of the different types of IP , hear company examples, and how you can begin creating an IP strategy for your business.
Presented by Lisa Lorenzen, PhD, Assistant Vice Chancellor, Technology Advancement at the University of Missouri.