Clarify your marketing message to connect with customers and increase sales.
Most business leaders lost thousands of dollars when COVID-19 hit because they weren’t prepared to sell online. Bricks-To-Clicks® provides marketing workshops to help small businesses clarify their marketing message to connect with customers so sales increase.
The Missouri SBDC is offering three online courses to help business owners clarify their message to connect with customers and boost cash flow. Each course will be two hours in length and delivered online via Zoom.
January 19 - How to Create a Marketing Message So Customers Will Listen
Most companies waste an enormous amount of money on marketing. This course explains the Storybrand marketing framework. The instructor helps business owners create a one-liner to connect with customers to boost sales. A How to Create a One-Liner handout will be given to participants.
January 20 - How to Create a Website That Sells
Creating a website for your business can be expensive, and a waste of money if the wrong words are used with images and video content. The instructor presents 5 things your website should include to boost your sales. Business owners who register soon can submit their website for review during the workshop. A website wireframe will be given to participants.
January 21 - How to Create a Social Media Plan to Boost Your Sales
This course explains the 5 social media mistakes business owners should avoid to help grow their businesses. Avoiding these 5 mistakes will give business owners the foundation of a new social media plan to boost their sales. Business owners who register soon can submit their social media for review during the workshop. A social media makeover plan will be given to participants.
For a limited number of attendees the presenter, Dr. James Barnes, will hold private sessions, for up to 10 business owners, to review and discuss the business's website. Registration for the series is required. A separate sign up link will be provided after registering. The first 10 for each time slot will be accepted.